What hidden potential lies within your customer experience data? On this episode we get into how understanding customer interactions and feedback can revolutionize your business strategy. From segmentation to personalized buyer journeys, we explore practical examples that demonstrate why customer experience data is crucial for improving ROI and building long-term customer loyalty. Join us as we reveal how to turn qualitative feedback into actionable insights and why every touchpoint with your customer matters. Plus, stick around for some engaging real-world stories and tips to implement these strategies effectively.

00:00 Introduction and Recap

01:25 Diving into Customer Experience Data

02:37 The Non-Linear Customer Journey

06:46 Importance of Customer Experience Data

15:51 Real-World Examples and Strategies

26:34 Key Areas to Focus on for Customer Experience Data

38:33 Conclusion and Next Steps

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