In this episode, we sit down with Emily Stewart, Director of Digital Marketing and Data Analytics, and Leah Webb, Growth Analytics Manager, from Meritrust Credit Union. We explore their fascinating journeys into the field of data, starting from modest beginnings to becoming leaders in their roles. Emily and Leah share invaluable insights into the significance of problem-solving, maintaining strong vendor relationships, and cultivating a data-driven culture within their organization. We also discuss major digital transformation projects, like their custom CRM system and the creation of an engagement member metric. Tune in to get inspired by how data can drive both success and innovation in financial institutions.

00:00 Introduction and Excitement for the Interview

01:09 Meet the Guests: Emily Stewart and Leah Webb

02:26 Emily's Journey into Data Analytics

05:29 Leah's Path to Growth Analytics

07:39 Learning and Growing in Data Analytics

13:24 Challenges and Strategies in Digital Transformation

25:19 Building a Data-Driven Culture

34:49 Creating an Engaged Member Metric

39:31 Advice for Aspiring Data Analysts

44:09 Conclusion

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